PeersNet Launch Pad Solution

PeersNet launch pad solution offers a platform for businesses to accelerate and efficiently execute the go to market strategy for their product, solution or services. Using the launch pad tools and services, businesses can reach out a much broader customer base to raise awareness about their offering. The solution enables improved identification, acquisition and retention of profitable customers while reducing sales and marketing cycles.

Most of the businesses face the biggest challenge in adoption of their innovative product, solution or service during the early lifecycle. In his best-selling book, Crossing the Chasm, Geoffrey Moore talks about a chasm between the early adopters of the product or solution and the early majority.Transitioning through this phase of product or solution lifecycle and crossing this chasm is the most difficult part of the lifecycle.

This is the chasm that he refers to. If a firm can create a bandwagon effect in which the momentum builds and the product crosses the chasm and transitions into the mainstream and becomes successful.

PeersNet launch pad solutions can jump start the businesses in their attempt to cross the chasm by helping identify the target customers and segments, position the product or solution effectively to the target, raise awareness and generate leads for the sales cycles.

PeersNet helps bring the early adopters closer to the majority of potential customers who want to learn a lot more about the solution before adopting them. This creates the bandwagon effect, an observation that people often do and believe things because many other people do and believe the same things, builds the momentum and pushes the business across the chasm into the area of strong adoption.

Business intelligence and reporting about the customer trends and behavior helps businesses quickly adjust their product and marketing strategy and the easy-to-use interactive tools helps execute the strategy efficiently stretching the marketing dollars.

On-demand cloud based web services provides customizable interface that adapts to the firm's branding, look and feel allows them to focus on their core competency.

     How to reach out to large number of potential customers for your        newly introduced product?

     How to identify target customers and segments ?

     How to get direct feedback and valuable analytics about your product ?

     How to testify products with customers and experts?

     How to evaluate how your product is perceived by the customers,        against your competitors?

     How to provide interactive information about your product?

     How to enable self service by your customers ?

     How to build momentum and create “viral-effect” to boost product        adoption?

     Build a Launch Pad website for your product with interactive social        networking and collaboration tools, knowledge base, email newsletters,        analytics dashboard and lot more.

     Email campaign to a very large number of opt-in subscribers (specific        verticals), product experts, agencies, bloggers etc.

     Provide analytics, demographics, trend information from the web site and        email campaign

     Campaign management service to ensure an effective campaign and        engaged customers

     Integration with Twitter, Facebook, LinkedIn etc. to create the social media        buzz

     Rating, reviewing, commenting and sharing of the content to help create the        viral effect

     Search Engine Optimization (SEO) , automated Directory, Search Engine        and Blog Submission increase relevant traffic.

Successfully launched the product, solution or service! What’s next?

Businesses can continue to use the community web site for ongoing marketing activities for raising awareness, effective lead generation and enhanced customer experience and brand loyalty.
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